Stop Getting Ghosted: The "Human-First" Follow-Up Strategy

We have all been there. You crush the consultation call, the couple loves your films, and you send over the proposal with high hopes.

Then... silence.

Days turn into weeks. You start spiraling: “Did I charge too much? Did they hire someone else? Was there a typo in my email?”

Here is the hard truth: Most couples aren't ghosting you because they don't like you. They are ghosting you because planning a wedding is overwhelming. Your email is currently buried under catering menus, floral contracts, and their actual day jobs.

The secret to booking these couples isn't "sales pressure"—it's consistent, human follow-up.

The Problem with "Zombie" Automation

Most CRMs get follow-ups wrong. They encourage you to set up a robotic sequence that blasts your clients with generic check-ins:

"Hey, just checking in to see if you read my last email!"

Couples can smell a generic automated email from a mile away.

If a bride told you her grandmother was sick during your consultation, and three days later she gets a robotic "Are you ready to book?" email, you haven't just lost a sale—you've killed the connection.

At Lemlii, we built our Automations differently. We believe software shouldn't speak for you; it should remind you to speak.

The Lemlii Fix: The "Draft-to-Inbox" Workflow

Instead of firing emails blindly to your clients, Lemlii’s automations are internal triggers. The system sends the email template to you first.

It arrives in your inbox fully drafted, including the couple’s contact info and wedding details. You get the nudge, you tweak the intro, and then you hit send.

Why this converts better:

1. Context is King: You see the reminder and remember, "Oh right, Sarah mentioned she was traveling for work this week."
2. Personal Touch: You can change the opening line to "Hope the work trip went well!" instead of a generic greeting.
3. Speed: 90% of the email is pre-written, so it takes 10 seconds to send instead of 10 minutes to draft.

3 Automations to Turn On Today

Ready to plug the leaks in your funnel? Head over to your Leads Dashboard context and set these up in your Automations tab.

1. The "Did You Get It?" Nudge

• Trigger: 3 Days After Proposal Sent
• The Vibe: Casual and helpful. Technology fails sometimes. Assume the email went to spam rather than assuming they are ignoring you.

2. The Pre-Wedding Hype

• Trigger: 30 Days Before Event Date
• The Goal: This is the perfect time to send your Questionnaire link to gather final timeline details.

3. The "Payment Coming Up" Reminder

• Trigger: 7 Days Before Payment Due
• Why it matters: Nobody likes a surprise bill. A friendly reminder a week early keeps your cash flow healthy and prevents awkward "you're late" conversations later.

Summary

Ghosting is usually just a lack of urgency. By automating the reminder but personalizing the message, you lighten your mental load without losing the human touch that got you the inquiry in the first place.

Want to see how this works in practice? Check out our Pricing to start your free trial and build your safety net today.