Wedding Photo & Video Growth Calculator
Model the bookings, package price, or inquiry conversion rate needed to hit your take-home goal.
1. The Goal
Net income in your pocket after tax.
2. The Reality
Include inquiry replies, meetings, contracts, invoicing, and follow-up.
Estimates use a flat effective tax rate applied only to positive profit. Tax refunds and loss carryforwards are not modeled. This is not tax advice.
3. The Funnel
Use leads and bookings from the same 12-month period.
How the wedding business growth calculator works
The simulator uses your average package price, costs, annual bookings, qualified inquiries, and estimated effective tax rate. It compares three levers: booking more weddings, increasing package prices, or converting more existing inquiries.
Calculations use contribution margin, fixed expenses, a flat effective tax estimate, and your current inquiry funnel.
Planning estimate only—not financial or tax advice.
Check your true hourly rate →Core formulas
- Contribution per wedding: package price − variable cost
- Pre-tax income goal: take-home goal ÷ (1 − tax rate)
- Weddings required: round up (pre-tax goal + fixed expenses) ÷ contribution
- Target package price: round up ((pre-tax goal + fixed expenses) ÷ bookings) + variable cost
- Target conversion rate: weddings required ÷ qualified leads
Example
A filmmaker targeting $75,000 take-home income at a 25% effective tax rate, with $10,000 in fixed expenses and $3,000 contribution per wedding, needs $110,000 in total contribution to cover the pre-tax goal and fixed expenses.
- 37 weddings at the current contribution
- $6,000 average package at 20 weddings
- 37% booking rate from 100 qualified leads
Created by: The Lemlii Team
Reviewed by: Lemlii Product Team
Last updated:
Results are planning estimates, not financial or tax advice, and do not forecast market demand. For a deeper view of hourly earnings and operating costs, use the wedding videography profit calculator.
How to use this simulator
- Enter your dream salary: Be realistic about what you need to live comfortably after taxes.
- Input your reality: Add your current average booking price, expenses, and booking volume.
- Compare the 3 paths: Click the cards to see how pulling different levers affects your workload.
- Choose your strategy: Is it easier to find 5 more clients, raise your price, or improve follow-up?
Understanding the 3 levers
- Volume: Best for newer wedding photographers and videographers building a portfolio. Requires more marketing and creates more shooting, editing, and admin work.
- Price: The most efficient path to profit. Requires a strong brand and premium client experience.
- Sales: Improving response time, follow-up, qualification, and package clarity can increase bookings without requiring more inquiries.
Frequently Asked Questions
Understanding your business numbers is the first step to freedom.
Less admin. More room to create.
Try Lemlii free for 14 days.
Start using Lemlii for just $16/month
Start Free Trial