Free Tools for Videographers

Growth Simulator

See the 3 paths to your goal. Click a strategy card below to preview your future workload.

1. The Goal

$

Net income in your pocket after tax.

2. The Reality

3. The Funnel

Gap to Take-Home Goal
$0

Future Reality

Total Weddings / Year

0

(Same workload)

Estimated Admin Hours

0

hours/year

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How to use this simulator

  1. Enter your dream salary: Be realistic about what you need to live comfortably (after taxes!).
  2. Input your reality: Add your current average booking price, expenses, and booking volume.
  3. Compare the 3 paths: Click the cards to see how pulling different "levers" affects your workload.
  4. Choose your strategy: Is it easier to find 5 more clients (Volume) or raise your price by $500 (Price)?

Understanding the 3 levers

  • Volume: Best for new videographers building a portfolio. Requires heavy marketing and creates more editing workload.
  • Price: The most efficient path to profit. Requires a strong brand and premium client experience.
  • Sales: The hidden gem. Improving your response time and follow-up process can double your bookings without spending more on ads.

Frequently Asked Questions

Understanding your business numbers is the first step to freedom.

Fixed expenses are costs you pay regardless of how many weddings you book. This includes insurance, software subscriptions (like Lemlii), equipment depreciation, website hosting, and marketing costs. Sum these up for the year to get your number.
For wedding videographers, a healthy booking rate (leads to booked clients) is typically between 25-35%. If you are below 20%, focus on the 'Better Sales' strategy by improving your response time and follow-up emails.
It doesn't strictly lower the work per wedding, but it allows you to hit your financial goal with FEWER weddings. This frees up hundreds of hours of editing time per year, which you can reinvest into marketing or simply enjoy as time off.
This is your Variable Cost (COGS). It includes expenses directly tied to shooting one specific wedding, such as paying a second shooter, travel/gas, meals on the day, and hard drive space for footage storage.

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