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How to Price Your Wedding Videography Business in 2025

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Pricing is one of the hardest parts of running a creative business. Many wedding videographers start by guessing or simply copying their competitors. However, this often leads to burnout because it doesn't account for your specific Cost of Doing Business (CODB).

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Why calculating your hourly rate matters: You might charge $4,000 per wedding and feel successful. But if you spend 60 hours editing that wedding, plus 10 hours of administrative work, and have $15,000 in annual expenses (gear, insurance, software), your actual hourly wage might be lower than you think. Our free calculator helps you visualize these invisible costs so you can price for sustainability.

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Don't forget about taxes: As a freelancer or sole proprietor, you are responsible for your own taxes. A safe rule of thumb for videographers is to set aside 25-30% of every check you receive. This profit calculator automatically deducts this "safe harbor" amount to show you what you actually get to keep in your pocket.

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What is CODB? CODB stands for Cost of Doing Business. This includes every dollar you spend to keep your doors open, regardless of whether you book a wedding or not. This includes:

  • Camera Gear & Depreciation

  • Editing Software Subscriptions (Lemlii, Adobe, Musicbed)

  • Business Insurance

  • Marketing & Website Costs

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If your pricing doesn't cover your CODB first, you are paying to work. Use the calculator above to ensure your wedding packages are profitable.

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